150 Years of Heinz

The goal of this project is to show a unique way to celebrate 150 years of Heinz. The objective of the brief is to remind consumers of the importance of Heinz while also bringing in new audiences. The main message, no matter the execution, revolves around “it has to be Heinz”. Heinz describes itself as premium, simple, proud, real, trustworthy, and iconic. The target audience is frankly everyone. I wanted to bring that in with my concept, “magic in every bottle”. The use of classic fairy tales appeals to both young and old with childhood magic and eventual nostalgia. There’s magic in every bottle of Heinz ketchup. Heinz pairs well with fries, chicken, and fairy tales. Whether you are young or old, Heinz has a place in your life, just like the stories of old that we pass down.