CHOP Campaign
Client
Children’s Hospital of Philadelphia King of Prussia Location
Art Direction/Copy
Marissa Weinberg
Big Idea: CHOP KOP provides individualized care close to home for children and young adults while ensuring both them, and their families feel comfortable and respected.
We worked directly with the Children’s Hospital of Philadelphia as our client for the creation of this campaign. Our target audiences are parents of children 0-18 years old in the Philadelphia suburbs, looking for the state-of-the-art care CHOP is known for while being closer to home. I created the video spot to show the expert care the Children's Hospital of Philadelphia provides while highlighting its new King of Prussia location. For social I adapted the main visuals to be mobile-friendly. I paired down the message and kept the friendly and colorful appearance. These posts and copy would be used on Instagram, Facebook, and Pinterest.
Pamphlets for Doctors Offices/Community Spaces
