An Ode to ADHD
Art Direction/Copy
Marissa Weinberg
Client
Young Globals (YG) Health Challenge
My health campaign is an Ode to ADHD. The purpose is to highlight the everyday struggle that accompanies ADHD. It is much more than simply trouble focusing. Misconnections surrounding what ADHD "looks like" are why many people are not diagnosed. The campaign is built to foster awareness in both the undiagnosed community and with their friends, family, and bosses. ADHD is often less diagnosed in people assigned female at birth, therefore that demographic would be our main target audience. Just having a diagnosis can be so freeing and I want to spread that opportunity as far as we can.