THIS IS IT NETWORK™
Creative Coordinator
May 2024 - Present
THIS IS IT NETWORK™ is a global, female, and minority-owned digital TV network founded by CEO and Executive Producer Cheldin Barlatt Rumer. I began at TIIN™ as a Content Creator, which was soon followed by my promotion to Creative Coordinator. My responsibilities include event photography, video promotion, in-house brand asset design, and social media campaigns for TIIN clients. Working with companies by women and for women is my favorite piece. Below are examples of a portion of the brands I have had the fortune to work with. Enjoy!
Philadelphia 250
For 250 Remarkable Women, I created promo videos to encourage people in Philadelphia to nominate outstanding women for America’s 250th birthday celebration. The videos showcase the incredible contributions of local women who have made a real difference in their communities, from advocacy to leadership. The goal is to inspire others to honor these women by submitting nominations, helping to shine a spotlight on their achievements and stories.
REALM Fine + Fashion Jewelry
Founded by Ann King Lagos, an award-winning jewelry designer, REALM is gorgeous jewelry with beautiful meaning at prices you’ll love. My designs aimed to capture the elegance and creativity that define REALM. Through simplicity and elegance, we could speak to the brand ideals of empowerment and celebration of women.
Sonata System
“A Hysterectomy is Not Your Only Option”. The ask was to raise awareness about fibroids so that women experiencing these symptoms know Sonata has the solution. My work helped to convey the results of their treatments, sharing personal stories that highlight the positive changes experienced by clients. These designs aimed to inform and connect with those seeking support, making complex information more accessible and relatable.
CAMOFLEUR
For Camofleur, I designed social media graphics highlighting the comfort, functionality, and sustainability of their elevated essentials. The goal was to emphasize the features of their leak-proof and antimicrobial gussets that replace disposable panty liners to further target moms and older women.